Pharmacist scanning barcode for automated tpn compounding This simplifies the process of parenteral nutrition in a closed loop from prescription to administration, and if connected to a hospital information system, it also includes the documentation to ensure a human error-free transcription of the regimen and eliminate an important risk factor. Want to learn how to understand and talk to your customers? Join us for our next cohort of the Customer Development Immersive.Įxpanding your business into a new market? Sign up to access our International Growth Collection -it features specialized resources built in partnership with Export Development Canada.Transcription: human error-free transcripton of the regimen from presciption to final documentation. Communication, not promotion: Customers want two-way communication with the companies that make the product.Convenience, not place: Customers want products and services to be as convenient to purchase as possible.Customer cost, not price: Customers want to know the total cost of acquiring, using and disposing of a product.Customer solutions, not products: Customers want to buy value or a solution to their problems.They put the customer’s interests (the buyer) ahead of the marketer’s interests (the seller). The four Ps of the marketing mix can be reinterpreted as the four Cs. The buyer’s view should be marketing’s main concern. As well, other important marketing activities (such as packaging) are not specifically addressed but are placed within one of the four P groups.Īnother key problem is that the four Ps focus on the seller’s view of the market. For example, services are not explicitly mentioned, although they can be categorized as products (that is, service products). The four Ps of the marketing mix have a number of weaknesses in that they omit or underemphasize some important marketing activities. The 4 Ps of the marketing mix are related, and combine to establish the product’s position within its target markets. It is designed to meet the company’s marketing objectives by providing its customers with value. Promotion: advertising, personal selling, sales promotion, public relationsĪn effective marketing strategy combines the 4 Ps of the marketing mix. ![]()
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